Illuminating Progress: A Shopify Transformation for Enhanced Customer Experience

Progress Lighting, a leading provider of decorative lighting fixtures and ceiling fans, offers aspirational and mass-appeal products at affordable price points.

As a fast follower of on-trend designs, Progress Lighting differentiates itself through exceptional service and strong partnerships within the residential new construction and remodel industry. 

This case study highlights a recent migration initiative aimed at evaluating Progress Lighting’s specific needs and delivering an improved, tailored experience to both users and customers. We were tasked with transforming Progress Lighting’s digital presence by evolving their site into a scalable, self-sufficient Shopify build.

The Challenge

Progress Lighting needed to modernize its digital platform to better serve its diverse customer base of builders, contractors, and homeowners. The existing website lacked the flexibility and scalability required to support future growth and provide a truly engaging user experience. To address these limitations, we embarked on a comprehensive project to rebuild Progress Lighting's online presence on Shopify, focusing on creating a platform that is both powerful and easy to manage.

Key goals:

• Create a seamless and user-friendly shopping journey that enhances engagement.
• Empower Progress Lighting with a modular component-based system for easy updates.
• Redefine brand cohesion while ensuring high performance.
• Leverage strategic insights to create a smart, user-focused experience.
• Build a flexible Shopify framework that supports long-term scalability.

The Solution

We delivered a comprehensive Shopify solution with a flexible design system and component library, empowering Progress Lighting to independently manage and expand their site. This future-proofed platform ensures an efficient user experience, consistent brand representation, and seamless adaptability.

Elevated User Experience: We engineered a seamless and intuitive shopping journey, designed to maximize user engagement and drive conversions.

Empowered Content Management: Our modular component system provides Progress Lighting with the tools to easily update content, add new features, and maintain site consistency without requiring technical expertise.

Unified Brand Identity: We redefined brand cohesion through a consistent design language, optimizing the site for peak performance and delivering a visually compelling experience.

Scalable Architecture: Built on the Shopify framework, our solution provides a flexible and scalable foundation to support Progress Lighting's long-term growth and evolving business needs. The platform is designed to accommodate increasing traffic, expanding product catalogs, and new features without compromising performance or stability. This scalable architecture ensures that Progress Lighting can confidently adapt to changing market conditions and continue to deliver exceptional experiences to its customers for years to come.

Leveraged Shopify B2B accounts with integrations: We implemented Shopify's B2B functionality to create tailored experiences for Progress Lighting's clients. This included developing custom B2B solutions, such as a comprehensive account dashboard specifically designed for their Account and Agent user types. Through seamless data and app integrations, we ensured real-time access to critical information, streamlined order management, and enhanced overall efficiency for Progress Lighting's B2B customers.

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The Outcome

By implementing our comprehensive Shopify solution, Progress Lighting now possesses a scalable, modular framework that enables them to adapt and grow without ongoing developer reliance. The component-based system streamlines content updates, ensuring efficiency while maintaining a cohesive brand experience. Optimized for performance and accessibility, the new platform delivers a seamless and intuitive shopping experience for their customers.

• A refined digital strategy that features updated branding implementation, ensuring a unified and recognizable brand presence across all touchpoints.
• Manageable storefront that adheres to business goals for the future, empowering Progress Lighting to adapt to changing market conditions and customer needs without needing developer support.
• We crafted a platform that supports both D2C and B2B users with personalized integrations, delivering tailored experiences for each customer segment.

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At a Glance

Type of Project

<sup>- Site Migration & E-Commerce Implementation (to Shopify Plus)
- B2B Catalog
- Custom App Development
- Data Migration</sup>

Services

<sup>- UX Design
- Theme Development
- Application Development
- System Integrations
- QA Testing
- Training
- Go Live Support</sup>

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Looking Ahead

With a robust Shopify foundation Progress Lighting is well-positioned for continued success. Whether it's showcasing new lighting designs, launching targeted campaigns, or optimizing the user experience for both D2C and B2B customers, their team now has full control, with a scalable platform and component library built to evolve alongside their brand and the ever-changing needs of the market.

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