Scaling a Global Phenomenon with a User-Centric E-commerce Experience

PopSockets is a US-based smartphone accessory company that has taken the world by storm.

Founded in 2014 by David Barnett out of his garage, PopSockets has since sold over 40 million of its innovative grips, mounts, and cases around the globe.

To support their rapid growth and global reach, PopSockets needed a robust and scalable e-commerce platform that could handle complex product customization, seamless integrations, and a user-centric shopping experience.

The Challenge

To realize their vision of nationwide frozen food delivery, Wild Fork Foods partnered with VML to develop a comprehensive solution encompassing both the customer-facing front-end experience and the complex back-end infrastructure, leveraging the power of Shopify and innovative micro-fulfillment strategies.

Key goals:

• Scalability and Global Reach: Supporting the company's rapid growth and global customer base.
• Complex Product Customization: Implementing a user-friendly product customizer to allow customers to create unique PopSockets designs.
• Seamless Integrations: Integrating with various third-party logistics (3PL) and enterprise resource planning (ERP) systems.
• Robust OMS/WMS Solution: Implementing an Order Management System (OMS) and Warehouse Management System (WMS) to efficiently manage orders and inventory.

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The Solution

Diff developed a comprehensive e-commerce ecosystem for PopSockets, addressing every aspect of their business from internal operations to the customer-facing website. This holistic approach resulted in significant improvements in efficiency, engagement, and overall performance.

Optimized Internal Operations
Diff utilized UX design principles to develop an internal operations program that doubled manufacturing efficiency on the factory floor.

Best-in-Class Mobile Site
The team delivered a highly engaging and performant mobile site that allows users to quickly find and add products to their shopping cart in seconds.

Seamless Integrations
Diff implemented 3PL, OMS, WMS, and ERP solutions to optimize everything from product assembly and custom-mass printing to quality assurance and shipping.

Customizable Product Experience
The team created a customizer app that empowers users to generate their own unique PopSockets designs directly on the platform.

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The Outcome

By implementing a holistic e-commerce ecosystem, Diff empowered PopSockets to optimize every aspect of their business, from internal operations to the customer-facing website, resulting in significant improvements in efficiency, engagement, and brand loyalty.

• Optimized internal operations on the factory floor, resulting in a 100% increase in manufacturing efficiency.
• Delivered a best-in-class mobile site that allows users to quickly find and add products to their shopping cart, leading to increased mobile conversions.
• Implemented seamless 3PL, OMS, WMS, and ERP integrations, optimizing everything from product assembly to shipping and ensuring a smooth and efficient supply chain.
• Empowered users to create their own unique PopSockets designs through a customizer app, fostering creativity and strengthening brand loyalty.

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At a Glance

Type of Project

<sup>- Migration
- OMS
- ERP Integration
- Product Customizer</sup>

Services

<sup>- UX Design
- FE Dev
- Application Development
- System Integrations</sup>

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Looking Ahead

With a comprehensive and scalable e-commerce ecosystem now in place, PopSockets is well-positioned to continue its global expansion and solidify its position as a leader in the smartphone accessory market. By optimizing internal operations, delivering a best-in-class mobile experience, and empowering users to customize their own products, PopSockets has established a strong foundation for continued innovation, allowing them to launch new products, engage with their community, and further strengthen their brand loyalty around the world.

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